WHY SHARING YOUR STORY HAS SUCH EMOTIONAL POWER OVER POTENTIAL CUSTOMERS Attraction Marketing is among the smartest ways of “selling without selling”. It happens when you start showing and telling people about how you got hooked on an idea, a product, or a hobby — and in telling your story…

SQUEEZE THE MAX OUT OF YOUR EVERY BLOG POST, ESPECIALLY THE OLD ONES … There may be many of your old blog posts that almost made it to the Google search rankings — but you left them abandoned without a second thought, and ran away to write fresh posts. …

Building trust for your online brand is actually a three-way process. Well before your “physical brand” presents its face to the audience, your “informational brand” and your “personal brand” have to make themselves stand out as beacons of trust, credibility, consistency, and reliability. …